10 tips for doing business on the Internet Below are 10 points that we consider vital to establishing an effective internet presence. 1. Think of the internet as a New Media: Exploit the internet's unique characteristics: global access, interactivity with clients. Avoid tedious content, unnecessary content and a lack of overall quality. 2. THE CLIENT : What do the clients want to achieve ? What do they eant to know, what information do they require ? The services or products on offer must appear of interest. 3. Establish Realtionships : Succes will be reliant upon repeat visitors. We have to get to know all our clietns individually. Make the content fit the needs of each client and keep content regularly updated. 4. Bear in mind that everything is subject to change : New browsers, new protocols, new methods of payment - all will be introduced. Keep up to date but also be backwards compatable - choose standards.