5. Offer a service, not just a web site : Offer a service that shows respect for your visitors time and money, one tht they can trust. One that they know can provide solutions that are unique to your site. Invest in technology and experts that can make this easy to manage. Establish links and partnerships with other e-companies. 6. Take advantage of existing business : Do what you do well. Internet will allow you to boost your existing business. Internet will allow you to fill the gaps in your present day business. 7. Have measurable aims : the only way to measure the investments : compare results before and after gaining an internet presence. 8. Think radically : Internet will radically change your business in less than a decade. No business will be unaffected by this. 9. Effective planning to maintain success Maintain a technical architecture that supports any browser, that follows standards and allows for trouble-free growth. Maintain a system that allows for invoicving in a number of ways and that also offers a variety of services. 10. Do not wait, act now : The best strategy is to establish an online presence now, before the competition takes a lead. Being first creates an image of leadership and innovation adn sets a standard that others are forced to follow.